Establishing community around a product, cause, or theme

Saturday, August 11, 2007

Mashup Definition 3/21/07

Seth Godin defines a mashup as a distinct way of spreading ideas, by meld and mixing existing content into something new. I like to specify that a mashup is value-adding. Taking a song and putting it to pictures and posting it on youtube is not necessarily a mashup unless is enhances the message spins-off a new message.

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