Blog Action Day

We have here a great example of community effort and marketing. Blog Action Day is an effort to get many bloggers to blog about the environment all on the same day. The intention, aside from simply increasing awareness, is also to have a day when everyone converses regarding the topic. Everyone knows that bloggers are very good conversationalists. To have a day devoted to a topic by bloggers is the same as having who knows how many ad campaigns running on television, radio, and print. Not only surrounding Blog Action Day, but about environmental issues in general, the marketing has been genius. It is now to the point that people feel like they have to be involved in environmental issues and even marketing them for the environmental advocates. Even Google has felt the need. Getting giants like Google behind a cause is better advertising than anyone can pay for. Making them feel like they have to participate because of how they'll be seen in the market if they don't is the goal of a lot of marketers.

Yes, I will be participating in Blog Action Day. No, it will not be the same way everyone else is.