Dunder-Mifflin Infinity

During last night's premiere of The Office, which I blogged about yesterday for their internet marketing strategy, there was a one-time brief commercial saying, "If you want to open your own branch of Dunder-Mifflin (the fictional paper company) go to NBC.com. NBC has set up a fantasy office, much like fantasy football league. You can hire employees, which are real people, there is some sort of measuring system because there are shrute bucks up there, and there will be video and photo postings available. To most people, this would seem childish, but to office fanatics, this is awesome. What an incredible marketing idea. Absolutely amazing. You know that my friends which were all over for the premiere instantly went on and started signing up. We then started emailing each other our codes so that we can all work in the same office. We don't even know how the game is played or what happens, but it's worth a look.

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