Establishing community around a product, cause, or theme

Tuesday, September 11, 2007

McDonalds Flags at Half Staff


I was driving by a McDonalds about ten minutes ago and saw that their flag was lowered to half staff. I was impressed and appreciate that token. An act like that, without fanfare, does more for changing the public's attitude towards a corporation than typical marketing efforts. Lesson: Be a corporation of integrity. It will show through.

Just so you know, there are lots of businesses showing acts of patriotism today. The reason I chose to highlight McDonald's is that after certain books and movies came out, a lot of people have associated McDonald's with corporate greed, not caring about the well-being of their customers. That may be true or it may not, but when I saw the flag at half staff, I had positive emotions run through me. That is what I'm trying to post on.

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