Marketing Your Ideas - Politics

I think that Malcolm Gladwell would agree that having a few influential people on your side in a political race can do a lot for you. Some musicians took a speech made by Obama and turned it into a music video. I am not a political supporter of Obama, but this is a great video and this video may be one of the best examples from this election of marketing your ideas and building a community feeling around an idea. That is what people are looking for. It doesn't matter that he doesn't explain how his going to do what he says he wants to do, only that offers the hope that it can happen. That is what people are looking for. Tie hope into your marketing and people are yours.